Oliad Woji

Highly accomplished media professional and strategic communications leader with extensive experience driving internal and external relations across diverse corporate portfolios. Proven track record in broadcast journalism, high-impact event management, and digital brand transformation for Ethiopia’s leading media houses and corporate groups. Professional Experience Internal & External Relations & Social Media Lead Imam Muzeyen Business Group (IMBG) Directed all internal and external communication strategies for the group's entire network of sister companies. Overhauled and managed the comprehensive social media footprint for all corporate entities, significantly increasing digital engagement. Served as the Managing Editor of RedFox Magazine, a premier publication published by IMBG. Journalist, Host & Producer Fana Broadcasting Corporate (FBC) Produced and hosted high-rating radio and television programs for one of Ethiopia's most prominent media networks. Represented the network at major national developmental and social advocacy events. Collaborated with international organizations, including representing media perspectives at prominent UNICEF Ethiopia roundtables. Journalist & Media Marketing Specialist Ethiopian News Agency (ENA) & Nahoo TV Reported on key national and regional developments for the state-giant news agency. Developed and executed targeted media marketing strategies to drive viewership and commercial partnerships. Core Expertise Corporate Communications: Managing complex internal and external public relations for multi-industry business groups. Digital Media Strategy: Leading end-to-end social media growth, content creation, and brand alignment for corporate sister companies. Broadcast Journalism: Decades of experience in television and radio production, scriptwriting, and live hosting. Event Management & MC: Master of Ceremonies for high-profile corporate, developmental, and social advocacy events. Editorial Leadership: Overseeing magazine publication cycles, from editorial direction to final print production. Advocacy & Partnerships UNICEF Ethiopia: Active participant and media representative in roundtables focused on social advocacy and community development. Developmental Media Engagement: Dedicated to using media platforms to elevate social causes and sustainable development goals.